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Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success
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Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success

Pricing holds the key to business success. The greatest challenge in pricing is the human factor. To price effectively, customer psychology usually trumps rational microeconomic thinking. How did…

od 23 €

Specifikacia Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success


Pricing holds the key to business success. The greatest challenge in pricing is the human factor. To price effectively, customer psychology usually trumps rational microeconomic thinking. How did Subway turn one accidentally discovered price pr

Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success

Priced to Influence, Sell & Satisfy: Lessons from Behavioral...

od 23 €
Getting Price Right: The Behavioral Economics of Profitable Pricing Smith Gerald

Getting Price Right: The Behavioral Economics of Profitable...

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Behavioral Economics For Dummies Altman Morris

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Introduction to Behavioral Economics Wilkinson NickPaperback

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The Pricing Puzzle: How to Understand and Create Impactful P...

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