Getting Price Right: The Behavioral Economics of Profitable Pricing Smith Gerald
Getting Price Right: The Behavioral Economics of Profitable Pricing Smith Gerald Winner, 2022 Leonard L. What biases enter into this process, and why? Berry Marketing Book Award, American Marketing…
Specifikacia Getting Price Right: The Behavioral Economics of Profitable Pricing Smith Gerald
Getting Price Right: The Behavioral Economics of Profitable Pricing Smith Gerald
Winner, 2022 Leonard L. What biases enter into this process, and why? Berry Marketing Book Award, American Marketing AssociationHow do leaders, managers, and proprietors go about the essential task of setting prices?
Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes--a firm's or manager's pricing orientation--results in a better long-term pricing strategy. How can a business debias its price setting to become more productive, strategic, and profitable?Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. He explores how pricing actually happens in practice and shows how to identify and remove the psychological blinders that cause suboptimal decisions and policies.
Smith details how to improve pricing orientation by combining the
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