Media and Digital Management Noam Eli M.Pevná vazba
Media and Digital Management Noam Eli M.Pevná vazba Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. Aimed at the college…
Specifikacia Media and Digital Management Noam Eli M.Pevná vazba
Media and Digital Management Noam Eli M.Pevná vazba
Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. Aimed at the college market, this book is a short, foundational volume on media management. It also requires an understanding of the principles and tools of management.
Its chapters cover--in a jargonless, non-technical way--the major functions of management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations.
Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning.In the