Media Management and Artificial Intelligence
Media Management and Artificial Intelligence This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence (AI) and digital transformation. "AI is…
Specifikacia Media Management and Artificial Intelligence
Media Management and Artificial Intelligence
This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence (AI) and digital transformation. "AI is really the change agent of the media industry," answered a natural language generation model when AI was 'asked' about the subject of this book. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models.
'Principles' maps business models and the key tools of AI. "It will open incredible opportunities." This book seeks to explore them.The media is examined through four sections. 'Platforms' covers distribution channels in Games, Streamers, Social Networks, Broadcast and Digital Publishing.
'Producers' covers the engines of content-making, including Scripted, Entertainment, Factual, Content Marketing, Creators and Music.
Artificial Intelligence