Media and Digital Management Noam Eli M.Paperback
Media and Digital Management Noam Eli M.Paperback Being a successful manager or entrepreneur requires creativity, innovation, and performance. Aimed at the college market, this book is a short,…
Specifikacia Media and Digital Management Noam Eli M.Paperback
Media and Digital Management Noam Eli M.Paperback
Being a successful manager or entrepreneur requires creativity, innovation, and performance. Aimed at the college market, this book is a short, foundational volume on media management. However, it also requires an understanding of the principles and tools of management.
Its chapters cover--in a jargonless, non-technical way--the major management functions. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. First, creating a product: financing projects, managing technology, HRM, production, intellectual assets, and government relations.
Second, harvesting the product created: market research, marketing, pricing, and distribution. A third section is the control loop: media accounting, and the strategy process. This approach goes beyond the industry-by-industry organization