Media and Digital Management Noam Eli M.Paperback
Being a successful manager or entrepreneur requires creativity, innovation, and performance. However, it also requires an understanding of the principles and tools of management. Aimed at the college…
Specifikacia Media and Digital Management Noam Eli M.Paperback
Being a successful manager or entrepreneur requires creativity, innovation, and performance. However, it also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover--in a jargonless, non-technical way--the major management functions. First, creating a product: financing projects, managing technology, HRM, production, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. A third section is the control loop: media accounting, and the strategy process. This approach goes beyond the industry-by-industry organization