Digital and Social Media Marketing
Digital and Social Media Marketing The second edition of Digital and Social Media Marketing is an up-to-date, industry-led results-driven guide to digital marketing. With topics including developing…
Specifikacia Digital and Social Media Marketing
Digital and Social Media Marketing
The second edition of Digital and Social Media Marketing is an up-to-date, industry-led results-driven guide to digital marketing. With topics including developing an effective digital presence, search engine optimization, and measuring brand awareness, the new edition also looks at digital ethics, General Data Protection Regulation and privacy, artificial intelligence and machine learning, and voice strategies. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight into, and techniques to enable, the creation, development and maintenance of a successful digital presence.This highly regarded textbook has been fully revised to bring the content up-to-date with the newest digital technologies.
New international case studies are explored, including Alibaba and Amazon, as well as revised practical exercises in