Mastering Fashion Marketing
Mastering Fashion Marketing This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. Appropriate for…
od 40 €
Výrobca
Bloomsbury Publishing
Specifikacia Mastering Fashion Marketing
Mastering Fashion Marketing
This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. Appropriate for undergraduate and postgraduate fashion, retailing and business degrees, it is also a valuable read for practitioners seeking knowledge and understanding of fashion marketing. It contains the views of key practitioners and much original case study material from leading fashion organisations, providing unique insights into the reality of fashion marketing.
Mastering Fashion Marketing patrí medzi produkty, ktoré ponúkajú vyvážený pomer kvality a ceny. V hornej časti stránky nájdeš hlavný prehľad, nižšie podrobné vlastnosti a technické parametre.
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