Marketing Fashion - Harriet Posner
Marketing Fashion - Harriet Posner Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a…
Specifikacia Marketing Fashion - Harriet Posner
Marketing Fashion - Harriet Posner
Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.
The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry. Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns.
Marketing Fashion
Mastering Fashion Marketing
Fashion Marketing Easey Mike
Fashion Marketing Bickle Marianne
Giles & Posner EK2510GVDEEU7