Marketing Fashion: Critical Perspectives on the Power of Fashion in Contemporary Culture Ekstrm Karin M.
Marketing Fashion: Critical Perspectives on the Power of Fashion in Contemporary Culture Ekstrm Karin M. Fashion as a societal phenomenon has fascinated scholars in different disciplines such as…
Specifikacia Marketing Fashion: Critical Perspectives on the Power of Fashion in Contemporary Culture Ekstrm Karin M.
Marketing Fashion: Critical Perspectives on the Power of Fashion in Contemporary Culture Ekstrm Karin M.
Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. It can be interpreted as mundane everyday practices, constructions of identity and status as well as being associated with the art world. Fashion mirrors societal changes, cultural norms, and values over time.
It expands on existing knowledge to better understand the role marketers play as cultural agents In this book, the focus lies on marketing and the role of marketers when fashion permeates society in deliberate and subtle ways.This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers play in the process of defining, creating, and preserving fashion, but also in divesting fashion that is no longer up to date.