Marketing in Healthcare-Related Industries hc Hinson Robert E.
Marketing in Healthcare-Related Industries hc Hinson Robert E. Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today's environment. Topics…
Specifikacia Marketing in Healthcare-Related Industries hc Hinson Robert E.
Marketing in Healthcare-Related Industries hc Hinson Robert E.
Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today's environment. Topics on healthcare marketing have been carefully selected to provide wide coverage and are illustrated by mini-cases with a highly practical marketing tool kit for healthcare managers included.The healthcare sector in the 21st century face a multiplicity of challenges, which include changing disease patterns, more technology-driven health interventions, a more assertive and quality conscious clientele, as well as a rapidly growing for-profit segment of the industry. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners.
This places more responsibilities on healthcare service providers in both the public and private sectors, to deliver value-for-money services at
Healthcare Marketing
Digitalization in Healthcare
Modelling in Healthcare
Safe Water in Healthcare
Sponsorship in Marketing