Sponsorship in Marketing
Sponsorship in Marketing Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. It covers every important conceptual and functional…
Specifikacia Sponsorship in Marketing
Sponsorship in Marketing
Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. It covers every important conceptual and functional area of sponsorship in marketing communications, including:understanding the technology-led transformation of sponsoringlearning about audiences, strategies and objectivesleveraging and activation in traditional and social media This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.Drawing on original research and exploring key theory, best practice and cutting-edge issues, the book fully explains how the sponsor can implement successful sponsorship to achieve communication and engagement objectives.
Sponsorship in Marketing
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