Outside-In Marketing Mathewson James
Supercharge ROI by Rebuilding Content Marketing Around Your CustomerMarketing has always been about my brand, my product, my company. That's "inside-out" marketing. Today, customers hate it--and…
Specifikacia Outside-In Marketing Mathewson James
Supercharge ROI by Rebuilding Content Marketing Around Your CustomerMarketing has always been about my brand, my product, my company. That's "inside-out" marketing. Today, customers hate it--and ignore it. What does work? Customized messages they already care about. Marketing that respects their time and gives them immediate value in exchange for their attention. Marketing that's "outside-in."Now, two renowned digital marketing thought leaders show how to integrate content marketing with Big Data to create high-ROI, outside-in marketing. James Mathewson and Mike Moran share new practices, techniques, guidelines, and metrics for engaging on your customers' terms, using their words, reflecting their motivations. Whether you're a content marketer, marketing executive, or analyst, you'll learn how to: - Ease your customers'
Outside In
Outside Looking in
Wayward Mathewson Hannah
Outside in Aitana Lleonard
Revelation Mathewson David L.
Outside in the Teaching Machine
Digital Marketing in Practice
Bring the Outside in Bradley Val
Outside
Outside