Marketing Strategy for the Creative and Cultural Industries
Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in…
Specifikacia Marketing Strategy for the Creative and Cultural Industries
Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by:taking a strategic approach to developing marketing plans;bringing together strategic planning, market research, goal setting, and marketing theory and practice;explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product.With a range of learning exercises and real-life
Creative Industries
Marketing Planning & Strategy
Influencer Marketing Strategy
Marketing Strategy & Management