Consumer Behaviour: Applications in Marketing East Robert
'A serious, thoughtful consumer behaviour text that focuses on substance rather than what's fashionable in academic circles.'Professor Byron Sharp, Ehrenberg-Bass Institute, University of South…
Specifikacia Consumer Behaviour: Applications in Marketing East Robert
'A serious, thoughtful consumer behaviour text that focuses on substance rather than what's fashionable in academic circles.'Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia 'A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways and reflect on routine behaviours that occupy so much of daily life - buying brands, patronising stores, watching adverts, making recommendations.'Professor Mark Uncles, Deputy Dean, Australian School of Business, University of New South WalesWritten by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.
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