Consumer Psychology: Theories & Applications Huang Hazel
Consumer Psychology: Theories & Applications Huang Hazel Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories…
Specifikacia Consumer Psychology: Theories & Applications Huang Hazel
Consumer Psychology: Theories & Applications Huang Hazel
Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. Why are the sounds of brands, such as Coca-Cola and Kit Kat, attractive to consumers? The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behaviour draw from state-of-the-art research underpinned by theories and practical implications.Why are influencers with a smaller number of followers sometimes more effective than the mega influencers?
Why can using consumption to boost self-esteem be negative to consumer well-being? How does music, scent, or lighting influence shoppers? Readers will explore these questions and more.This textbook is essential reading for advanced