Consumer Psychology McLeod
Why do people behave and think the way they do?What makes people choose certain products and services?How does consumption affect our everyday lives?Informed by psychological theory and supported by research, Consumer Psychology provides an overview to understanding consumer beha… Celý popis ↓
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Consumer Psychology McLeod
Why do people behave and think the way they do?What makes people choose certain products and services?How does consumption affect our everyday lives?Informed by psychological theory and supported by research, Consumer Psychology provides an overview to understanding consumer behaviour and underlying thought processes. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology, business studies, cyber psychology or sustainability.Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being. Written in a clear and accessible style it is an essential read for students of consumer psychology.
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