Consumer Goods Subscriptions
Consumer Goods Subscriptions Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals. This book focuses on subscriptions to…
Specifikacia Consumer Goods Subscriptions
Consumer Goods Subscriptions
Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals. This book focuses on subscriptions to consumer goods that consumers used to purchase in stationary retail stores. Consumers are increasingly choosing subscriptions or season tickets to reduce the effort required to perform everyday activities such as buying clothes, preparing meals, listening to music, or city driving.
The authors define and differentiate four subscription types in terms of surprise and personalization. Consumer Goods Subscriptions describes the types of subscriptions that play a role in today's world and identifies the industries in which subscriptions will become particularly popular in the future. The book provides a step-by-step concept for successfully implementing subscriptions and shows how to optimize subscription revenues and profits. It
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