Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management - P. Kotler
Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management - P. Kotler The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the…
Specifikacia Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management - P. Kotler
Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management - P. Kotler
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. It includes:The latest thinking on key branding concepts, including brand positioning and designStrategies for launching new brands, leveraging existing brands, and managing a brand portfolioTechniques for building a brand-centered organizationInsights from senior managers who have fought branding battles and wonThis is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies.
Marketing management - Philip Kotler
Kotler: Marketing Management_p4