Kellogg on Branding in a Hyper-Connected WorldPevná vazba
Kellogg on Branding in a Hyper-Connected WorldPevná vazba World-class branding for the interconnected modern marketplaceKellogg on Branding in a Hyper-Connected World offers authoritative guidance on…
Specifikacia Kellogg on Branding in a Hyper-Connected WorldPevná vazba
Kellogg on Branding in a Hyper-Connected WorldPevná vazba
World-class branding for the interconnected modern marketplaceKellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. In-depth discussion highlights the field's ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today's consumer, today's competition, and the wealth of media at your disposal.
Authored by faculty at the world's most respected school of management and marketing, this invaluable resourceincludes expert
Aaker on Branding