Aaker on Branding
Aaker on Branding "Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. "Aaker on Branding" is a source for how…
Specifikacia Aaker on Branding
Aaker on Branding
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know.
When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families.Those now interested in and It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table.
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