B2B Brand Management: The Success Dimensions of Business Brands - P. Kotler
B2B Brand Management: The Success Dimensions of Business Brands - P. Kotler This book is one of the first to probe deeply into the art and science of branding industrial products. Branding has been…
Specifikacia B2B Brand Management: The Success Dimensions of Business Brands - P. Kotler
B2B Brand Management: The Success Dimensions of Business Brands - P. Kotler
This book is one of the first to probe deeply into the art and science of branding industrial products. Branding has been the essential factor in the success of consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings.
This book provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. Now it is time for more industrial companies to start using branding in a sophisticated way. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers.
Branding is the road that a company must travel to define what it wants to be excellent at and how its offerings differ from
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