Kotler on Marketing: How to Create, Win, and Dominate Markets Kotler PhilipPaperback
Kotler on Marketing: How to Create, Win, and Dominate Markets Kotler PhilipPaperback Philip Kotler's name is synonymous with marketing. Now Kotler on Marketing offers his long-awaited, essential…
Specifikacia Kotler on Marketing: How to Create, Win, and Dominate Markets Kotler PhilipPaperback
Kotler on Marketing: How to Create, Win, and Dominate Markets Kotler PhilipPaperback
Philip Kotler's name is synonymous with marketing. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium.Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries.
Here, too, you will find Kotler's savvy advice, which has so well served such corporate clients Here you will discover the latest thinking, concisely captured in eminently readable prose, on such hot new fields as database marketing, relationship marketing, high-tech marketing, global marketing, and marketing on the Internet.
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