Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Ramadan AlPevná vazba
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Ramadan AlPevná vazba The founders of a respected Silicon Valley advisory firm study legendary category-creating…
Specifikacia Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Ramadan AlPevná vazba
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Ramadan AlPevná vazba
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn't about beating the competition at the old game. You can't build a legendary company without building a legendary category. It's about inventing a whole new game--defining a new market category, developing it, and dominating it over time.
If you think that having the best product is all it takes to win, you're going to lose.In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings"-- companies such as Amazon, Salesforce, Uber, and IKEA--that give us new ways of living, thinking or doing business, often solving problems we didn't know we had.In Play
Play Bigger - Ramadan Al