How to Have Good Ideas
How to Have Good Ideas The highly practical lessons in HOW TO HAVE GOOD IDEAS are based on neuroscience, psychology and behavioral economics. It looks at how to frame the problem, how to push your…
Specifikacia How to Have Good Ideas
How to Have Good Ideas
The highly practical lessons in HOW TO HAVE GOOD IDEAS are based on neuroscience, psychology and behavioral economics. It looks at how to frame the problem, how to push your thinking, how to sell the idea and build support for it and how to inspire others to have great ideas. Written by the former Creative Director of OgilvyOne, Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas.
This is a tool which shows organizations a more effective way to generate more effective ideas and is based on the thinking in the book. It proves that any organization - and any department within an organization - can become a fertile environment for ideas.Combining a practical research-based system with fascinating insights and inspiring and humorous writing, the book is also accompanied by the problem solving system RIGHT THINKING. This is available online and
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