Disruptive Selling - A New Strategic Approach to Sales, Marketing and Customer Service Paperback
Disruptive Selling - A New Strategic Approach to Sales, Marketing and Customer Service Paperback The heyday of the classic sales force is over. Disruptive Selling helps companies transform themselves…
Specifikacia Disruptive Selling - A New Strategic Approach to Sales, Marketing and Customer Service Paperback
Disruptive Selling - A New Strategic Approach to Sales, Marketing and Customer Service Paperback
The heyday of the classic sales force is over. Disruptive Selling helps companies transform themselves to the new age of selling by matching supply to demand in an innovative way. Customers lead mobile and online lives, and successful companies use disruptive concepts to engage with the digitally empowered consumer.
Featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com, this book will empower readers to look critically at their organizations and commercial interaction models, and Successful disruptive selling concepts must be based on the right combination of a series of factors, including an understanding of what motivates customers' corresponding value propositions, appropriate organizational structures, and the right overarching business culture.Disruptive Selling demystifies all of this, and more.
Customer Service Marketing