Strategic Reframing - The Oxford Scenario Planning Approach Paperback
Strategic Reframing - The Oxford Scenario Planning Approach Paperback Traditional strategy assumes stability and predictability. Co-authored by three experts in the field, the book presents The…
Specifikacia Strategic Reframing - The Oxford Scenario Planning Approach Paperback
Strategic Reframing - The Oxford Scenario Planning Approach Paperback
Traditional strategy assumes stability and predictability. Co-authored by three experts in the field, the book presents The Oxford Scenario Planning Approach (OSPA). Today's world is better characterised by turbulence, uncertainty, novelty and ambiguity - conditions that contribute disruptive changes and trigger the search for new ways of coping.This book aims to become the premier guide on how to do scenario planning to support strategy and public policy.
Methodological choices and theoretical aspects in practice are detailed in reference to the relevant literatures and grounded in 6 case studies the authors have been involved with.The book makes several contributions to the field, centred on how learning with scenario planning is supported by re-framing and re-perception; how this iterative process can be embedded The approach is both intellectually rigorous and practical.