Unconscious Marketing: 25 Cognitive Biases That Compel Your Customers to Buy Without Them Knowing Page SamPaperback
Unconscious Marketing: 25 Cognitive Biases That Compel Your Customers to Buy Without Them Knowing Page SamPaperback How Do People Really Make Decisions?We all like to believe that logic, facts, and…
Specifikacia Unconscious Marketing: 25 Cognitive Biases That Compel Your Customers to Buy Without Them Knowing Page SamPaperback
Unconscious Marketing: 25 Cognitive Biases That Compel Your Customers to Buy Without Them Knowing Page SamPaperback
How Do People Really Make Decisions?We all like to believe that logic, facts, and common sense play a role in our decision-making processes. More often than not, we use unconscious mental shortcuts to help us evaluate the choices that are laid out before us. But that's rarely the case.
None of us are immune to them. Sometimes these shortcuts are based on prior information, and sometimes they're based on faulty assumptions we make about the data we're working with.These mental shortcuts are called cognitive biases, or heuristics. We all use them in our decision-making process, whether we're aware of it, or not.Whatever product or service you're marketing, everything you do is about getting customers to make a choice - and cognitive biases affect every choice we make.In reading this book,