Hot Button Marketing: Push the Emotional Buttons That Get People to Buy. Moss Joan-Marie
Hot Button Marketing: Push the Emotional Buttons That Get People to Buy. Moss Joan-Marie Consumers buy products for two reasons: the rational reason and the real reason. This newly revised edition of…
Specifikacia Hot Button Marketing: Push the Emotional Buttons That Get People to Buy. Moss Joan-Marie
Hot Button Marketing: Push the Emotional Buttons That Get People to Buy. Moss Joan-Marie
Consumers buy products for two reasons: the rational reason and the real reason. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's even if it's a parity product. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect.
It is the forerunner of one of the hottest trends in marketing today --Neuromarketing. Filled with tips and insights that can be applied at every stage of marketing from product development to one-to-one selling, this newly revised edition shows you how to hit the sixteen hot buttons and get your product sold. Neuromarketing helps marketers discover "buy buttons" that are hard wired into a persons