Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them Silverstein Michael J.Paperback
Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them Silverstein Michael J.Paperback Trading up isn't just for the wealthy anymore. Or a young professional buys only…
Specifikacia Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them Silverstein Michael J.Paperback
Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them Silverstein Michael J.Paperback
Trading up isn't just for the wealthy anymore. Or a young professional buys only Kendall-Jackson premium wines. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret.
Trading Up has become the definitive book about this growing Or a construction worker splurges on a $3,000 set of Callaway golf clubs.In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods.