The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions Weinstein Mindy
The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions Weinstein Mindy Drive revenue and grow your business by using the powerful concept of scarcityScarcity isn't just…
Specifikacia The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions Weinstein Mindy
The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions Weinstein Mindy
Drive revenue and grow your business by using the powerful concept of scarcityScarcity isn't just one of the key principles of influence, it's arguably the most powerful--invoking the kind of primal instincts that were essential to our ancestors' survival. Research on scarcity is published mainly in academic journals, not easily accessible to the mainstream public, and often written from an economic, rather than psychological, point of view.In The Power of Scarcity, Dr. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece.And yet, for all its power, scarcity is a principle that's little understood, even as it's frequently employed in sales and marketing campaigns.
Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can