Impossible to Ignore: How to Use Brain Science to Create Memorable Content and Influence Decisions Simon Carmen
Impossible to Ignore: How to Use Brain Science to Create Memorable Content and Influence Decisions Simon Carmen A groundbreaking approach to creating memorable messages that are easy to process, hard…
Specifikacia Impossible to Ignore: How to Use Brain Science to Create Memorable Content and Influence Decisions Simon Carmen
Impossible to Ignore: How to Use Brain Science to Create Memorable Content and Influence Decisions Simon Carmen
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain scienceAudiences forget up to 90% of what you communicate. How do you know which tenth they'll remember? How can your employees and customers decide to act on your message if they only remember a tenth of it?
Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. How will you stay on their minds long enough to spark the action you need?Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory--and impact their decisions. No more redundant meetings, rambling e-mails, or anemic presentations. In