The Brand Gap: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview - M. Neumeier
The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways…
od 26 €
Výrobca
Amazon USA
Autor
Marty Neumeier
Žáner
naučné
Nakladateľstvo
Amazon USA
Počet strán
208
Rok vydania
2004
Jazyk
anglické
Väzba
Paperback
Specifikacia The Brand Gap: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview - M. Neumeier
The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.In an entertaining two-hour read you’ll learn:the new definition of brandthe five essential disciplines of brand-buildinghow branding is changing the dynamics of competitionthe three most powerful quest