Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy Travis David
Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy Travis David Think Like a UX Researcher will challenge your preconceptions about user experience (UX)…
Specifikacia Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy Travis David
Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy Travis David
Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. The book will help you take a more strategic view of product design so you can focus on optimizing the user's experience. You'll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX.
UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.In this newly revised Second Edition, the authors have added six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test
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