Business on a Mission: How to Build a Sustainable Brand Last Andy
Business on a Mission: How to Build a Sustainable Brand Last Andy Business on a Mission is a simple to follow guide for how organisations can adapt to the changing world and evolving expectations of…
Specifikacia Business on a Mission: How to Build a Sustainable Brand Last Andy
Business on a Mission: How to Build a Sustainable Brand Last Andy
Business on a Mission is a simple to follow guide for how organisations can adapt to the changing world and evolving expectations of stakeholders to build more purpose-led, sustainable businesses. This second It features proven models and case study examples of how to create a brand that talks to the emerging Gen Z consumer base; how to use social missions to drive sales in retail and with B2B customers; how to preserve reputation and licence to operate by working in partnership with not-for-profit organisations; and how to attract and retain the best talent by demonstrating a genuine social purpose.As well as clear, applicable models and behind-the-scenes descriptions of how successful campaigns were built and sustainable change made, this book features candid interviews with change makers from the worlds of retail, professional services, consumer goods, and NGOs.
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