Tangled Goods Tavory Iddo
A novel investigation of pro bono marketing and the relationship between goods, exploring the complex moral dimensions of philanthropic advertising.The advertising industry may seem like one of the…
Specifikacia Tangled Goods Tavory Iddo
A novel investigation of pro bono marketing and the relationship between goods, exploring the complex moral dimensions of philanthropic advertising.The advertising industry may seem like one of the most craven manifestations of capitalism, turning consumption into a virtue. In Tangled Goods, authors Iddo Tavory, Sonia Prelat, and Shelly Ronen consider an important dimension of the advertising industry that appears to depart from the industry's consumerist foundations: pro bono ad campaigns. Why is an industry known for biting cynicism and cutthroat competition also an industry in which people dedicate time and effort to "doing good"?Interviewing over seventy advertising professionals and managers, the authors trace the complicated meanings of the good in these pro bono projects. Doing something altruistic, they show, often helps employees feel more at ease
Tangled Goods Tavory Iddo
Tangled
Damaged Goods
Grave Goods
Goods Trains
Consumer Goods Subscriptions
Tangled Roots
Disney Tangled
Tangled Web
Tangled Routes
Tangled Up!
World of Goods