Tangled Goods: The Practical Life of Pro Bono Advertising Tavory Iddo
Tangled Goods: The Practical Life of Pro Bono Advertising Tavory Iddo A novel investigation of pro bono marketing and the relationship between goods, exploring the complex moral dimensions of…
Specifikacia Tangled Goods: The Practical Life of Pro Bono Advertising Tavory Iddo
Tangled Goods: The Practical Life of Pro Bono Advertising Tavory Iddo
A novel investigation of pro bono marketing and the relationship between goods, exploring the complex moral dimensions of philanthropic advertising.The advertising industry may seem like one of the most craven manifestations of capitalism, turning consumption into a virtue. Why is an industry known for biting cynicism and cutthroat competition also an industry in which people dedicate time and effort to "doing good"?Interviewing over seventy advertising professionals and managers, the authors trace the complicated meanings of the good in these pro bono projects. In Tangled Goods, authors Iddo Tavory, Sonia Prelat, and Shelly Ronen consider an important dimension of the advertising industry that appears to depart from the industry's consumerist foundations: pro bono ad campaigns.
Doing something altruistic, they show, often helps employees feel more at ease
Tangled Goods Tavory Iddo