Social Media Management Van Looy Amy
1. Introduction.- 2. Definitions, Social Media Types, and Tools.- 3. Social Media Strategy and Return on Investment.- 4. Online Advertising and Viral Campaigns.- 5. Social Customer Relationship…
Specifikacia Social Media Management Van Looy Amy
1. Introduction.- 2. Definitions, Social Media Types, and Tools.- 3. Social Media Strategy and Return on Investment.- 4. Online Advertising and Viral Campaigns.- 5. Social Customer Relationship Management.- 6. Search Engine Optimization.- 7. Sentiment Analysis and Opinion Mining (Business Intelligence 1).- 8. Social Network Data and Predictive Mining (Business Intelligence 2).- 9. e-Recruitment.- 10. Crowdfunding.- 11. Legal and Ethical Issues in Social Media.- 12. Wrap-Up: integration