Social Media Campaigns
This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of…
Specifikacia Social Media Campaigns
This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes:new strategies to guide students in the initial campaign planning phaseadded content on influencers, social care teams, and newsjackingcoverage of research evaluation, the implications of findings, and articulating the ROIexpanded discussion of ethical considerations in campaign design and data collection and analysis.The book is suited to both undergraduate and post-graduate students as a primary text for
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