Shopper Marketing: Neuromarketing Strategies to Win the Battle at the Shelf MacInnes CarlPaperback
This book offers a different take on shopper marketing: using insights from neuromarketing, it explores how the shopping brain works, and how these insights can be used to develop more effective…
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Specifikacia Shopper Marketing: Neuromarketing Strategies to Win the Battle at the Shelf MacInnes CarlPaperback
This book offers a different take on shopper marketing: using insights from neuromarketing, it explores how the shopping brain works, and how these insights can be used to develop more effective shopper marketing strategies and tactics. Part 1 presents the