Purple Cow, New Edition: Transform Your Business by Being Remarkable Godin SethPevná vazba
Purple Cow, New Edition: Transform Your Business by Being Remarkable Godin SethPevná vazba The cult classic that revolutionized marketing by teaching businesses that you're either remarkable or…
Specifikacia Purple Cow, New Edition: Transform Your Business by Being Remarkable Godin SethPevná vazba
Purple Cow, New Edition: Transform Your Business by Being Remarkable Godin SethPevná vazba
The cult classic that revolutionized marketing by teaching businesses that you're either remarkable or invisible.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place.
In a world that grows noisier by the day,