Public Relations Strategic Toolkit Theaker Alison
Public Relations Strategic Toolkit Theaker Alison The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate…
Specifikacia Public Relations Strategic Toolkit Theaker Alison
Public Relations Strategic Toolkit Theaker Alison
The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Case studies and interviews are featured to provide real-world context and advice for professional development. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches.
It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement.The book is divided into four parts; covering the profession, The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice.
Public Relations
Public relations
Public Relations Cases
Public Relations Strategy
Managing Public Relations
Political Public Relations
Základy Public Relations
Sport Public Relations