Strategic Public Relations Leadership Gregory Anne
Strategic Public Relations Leadership Gregory Anne Public relations is operating in an increasingly challenging and complex environment. Internally, there are increasing demands to demonstrate a…
Specifikacia Strategic Public Relations Leadership Gregory Anne
Strategic Public Relations Leadership Gregory Anne
Public relations is operating in an increasingly challenging and complex environment. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures.This context requires public relations professionals to be able to clearly articulate and demonstrate their own contribution to organisational effectiveness. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape.
This textbook provides public relations leaders with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit if they are to operate at the highest levels of any organisation.This short textbook is suitable for aspiring practitioners, MBA and other
Public Relations
Public relations
Public Relations Cases
Public Relations Strategy
Managing Public Relations
Political Public Relations
Sport Public Relations