Sport Public Relations
Sport Public Relations, Third Edition With Web Resource, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized,…
Specifikacia Sport Public Relations
Sport Public Relations, Third Edition With Web Resource, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book's topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA).The author team brings together significant professional and educational backgrounds in sport public relations to offer an engaging look at the full range of public relations functions. Readers will learn the importance of consistent brand communication and how to manage organizational relationships, both internal and external, to attain key strategic goals.The thorough coverage of the field is built around three common
Sport Public Relations
Public Relations
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Political Public Relations
Managing Public Relations
Public Relations Cases
Public Relations Strategy
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Public Relations Theory III
Public Relations LEtang Jacquie
Our Future in Public Relations
Modern Guide to Public Relations