Sport Public Relations
Sport Public Relations, Third Edition With Web Resource, offers a comprehensive examination of the value and practice of public relations in sport. The book's topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditat… Celý popis ↓
Porovnanie cien Sport Public Relations
Popis Sport Public Relations
Sport Public Relations
Sport Public Relations, Third Edition With Web Resource, offers a comprehensive examination of the value and practice of public relations in sport. The book's topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA).The author team brings together significant professional and educational backgrounds in sport public relations to offer an engaging look at the full range of public relations functions. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels.
Readers will learn the importance of consistent brand communication and how to manage organizational relationships, both internal and external, to attain key strategic goals.The thorough coverage of the field is built around three common
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