Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value King Richard
Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value King Richard Product marketing is not a new function. The only difference is perception. Just like sales,…
Specifikacia Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value King Richard
Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value King Richard
Product marketing is not a new function. The only difference is perception. Just like sales, accounting, and so on, it's been around for decades.
Ask about product marketers and...you'll get wildly different answers at best, blank expressions at worst.Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers (PMMs) to get the recognition they deserve.Product Marketing Misunderstood helps you apply the tools of your own trade to your job-positioning, messaging, research, personas, and more-helping your entire organization value what you do.Created by the founder of the Product Marketing Alliance, this essential Ask anyone what a sales rep does, and they'll tell you they sell stuff.