Definitive Guide to Strategic Content Marketing - Perspectives, Issues, Challenges and SolutionsPaperback
Definitive Guide to Strategic Content Marketing - Perspectives, Issues, Challenges and SolutionsPaperback Marketers everywhere are talking about content, but not everyone is saying the same thing. To…
Specifikacia Definitive Guide to Strategic Content Marketing - Perspectives, Issues, Challenges and SolutionsPaperback
Definitive Guide to Strategic Content Marketing - Perspectives, Issues, Challenges and SolutionsPaperback
Marketers everywhere are talking about content, but not everyone is saying the same thing. To others, it's mere hype: a new name for what marketers have always done. Some professionals love content and believe it has revolutionized the practice of marketing.
The Definitive Guide to Strategic Content Marketing brings together all of these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing, featuring interviews with leading academics, industry experts, global thought leaders and influencers.The editors of The Definitive Guide to Strategic Content Marketing weave different voices together to present a balanced view of content marketing, grouping the discussion around relevant subjects such as content monetization, native advertising, visuals vs video, and the challenge
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