Pricing Of Products & Services
Pricing Of Products & Services The price of a product or a service is a critical element of the marketing mix. Despite the critical role price plays in influencing corporate revenue and profit…
Specifikacia Pricing Of Products & Services
Pricing Of Products & Services
The price of a product or a service is a critical element of the marketing mix. Despite the critical role price plays in influencing corporate revenue and profit growths, formal training of the pricing function is often missing from business school curriculum. If priced too low, product sales may go up, but the product margin suffers; priced too high, customers look for other alternatives and sales may decline.
It offers a balance of theory, applications, and analytics to achieve the goal of arriving at appropriate pricing decisions in a competitive and changing business environment. This book provides business students as well as managers necessary tools to make profitable pricing decisions under a variety of real-life contexts -- current and emerging. The book begins with a framework for pricing decision and utilizes short cases and numerical illustrations to demonstrate how customer
Pricing Of Products & Services
Essentials of Pricing Analytics
Principles of Services Marketing
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Asset Pricing