Principles of Services Marketing
Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and…
od 73 €
Specifikacia Principles of Services Marketing
Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption.
Principles of Services Marketing
od 73 €
Principles of Marketing
od 93 €
Services Marketing Wilson Alan
od 73 €