Principles of Services Marketing
Principles of Services Marketing Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. It includes chapters on service systems…
od 73 €
Specifikacia Principles of Services Marketing
Principles of Services Marketing
Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. It includes chapters on service systems and the experiential aspects of service consumption. This book reflects the importance of marketing for public services and not-for-profit organizations.
Principles of Services Marketing patrí medzi produkty, ktoré ponúkajú vyvážený pomer kvality a ceny. V hornej časti stránky nájdeš hlavný prehľad, nižšie podrobné vlastnosti a technické parametre.
Principles of Services Marketing
od 73 €
Principles of Marketing
od 93 €
Services Marketing Wilson Alan
od 73 €