Principles of Marketing Brassington Dr. Frances
An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case…
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Specifikacia Principles of Marketing Brassington Dr. Frances
An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. It offers a media package including an online interactive study guide, a video lounge, integrated video case studies and
Principles of Marketing
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