Pricing and the Sales Force
Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an important means of driving profits for many…
Specifikacia Pricing and the Sales Force
Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an important means of driving profits for many organizations. Countless companies are now mastering price-setting. But what about "price-getting" - converting those list prices into the realized sales, and as a result, greater profitability? This is the domain of the sales force.A selection of the world's leading specialists explore different aspects of sales force and pricing strategy integration:introduction: overview on the state of the art;building key capabilities: best practices for building sales force capabilities in pricing and value quantification;engaging the sales force: driving organizational change processes with the sales force; designing effective selling