Value-based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value MacDivitt Harry

A Groundbreaking Pricing Model for the New Business LandscapeWhy would any customer choose Brand X over Brand Y, regardless of price? Even in today's global market--with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings--you can outsell and outperform the rest using Value-Based Pricing. In a word: Value.When customers feel they are getting good value from your product or service, they are more than happy to pay more--which is good news for you and your business.

Done correctly, this method of pricing and selling helps you:Understand your customers' wants and needs Focus on what makes your company different Quantify your differences and build a value-based strategy Communicate your value directly to your customersNow more than ever, it is essential for you to reexamine